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"let's update this brand."
name change
The NEW direction
The goal
Bailey wanted
to grow her business
beyond clay and jewelry and expand to sell home goods and metal jewelry in a more high-end market. The previous branding was no longer serving her.
"Warm House Designs"
More Versatile
Mentions the warmth of the brand
Creates a feeling of home
More authentic to the artist
01
02
03
golden - cozy - sultry - rich - sexy
The arch is a wonderful and inviting doorway, symbolizing strength, beauty, and in this logo specifically, a sense of feeling at home.
We kept the sun icon from the original logo to keep recognition and represent the sun and golden light.
This font was chosen and customized to be clean, easy to read, almost like a font you would read in a novel, with friendly, round edges and curves.
Bailey really wanted to include checkers in her new logo and I love how it anchors the logo, giving it a "floor" and sense of space.
A variety of shapes, sizes, and colors make sure you are represented at your best in every setting. Custom optimized logos for circular spaces, horizontal banners, different colored backgrounds, and small spaces are essential.
the results
02.
consistency
01.
growth
03.
confidence
Warm House Designs has grown on Instagram to over 33.6k followers, nearly 3x what it was before the rebrand! Bailey is amazing at creating on brand content consistently & invests in frequent professional photoshoots to appeal to her audience, as well as branded packaging.
Bailey says this brand finally
feels like her and gives her the freedom to be making what she feels
inspired to make, like these amazing
precious metal sardine earrings,
fun farafelle pasta studs,
and other charms!
