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design services
the ingredients you need to create a tantalizing brand identity
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brand identity
design
— Brand direction & strategy
— Dynamic logo suite
— Typography recommendations
— Custom color palette
— Photography direction & more!
— Brand patterns & assets
— Brand guidelines
— Product packaging & print
— Social & email templates
This term relates to the essential building blocks to create a cohesive brand, like:
01
Starting at $3,000
Designs based on strategy takes knowledge of your ideal audience and caters to their needs. We reflect on what makes you different and embrace your super powers to stand out from the crowd. We will use psychology in addition to solid design principles to build a brand that has clear values, voice, & visuals.
The road map to success
dynamic suite
A dynamic logo suite takes into account all the different ways you will use your logo and how your audience will experience your branding. It means having the right tools for the right job, not forcing a square .png into a round hole, and ensuring legibility across platforms. This gives you multiple logo variations, providing interest and versatility.
more than just a logo
brand strategy
patterns + assets
Patterns and assets provide more branded material to work with so your logo isn't overused. It is also a great canvas to use iconography and ideas that were too complicated for the logo or too obvious. You can incorporate more colors here, use the designs on websites, packaging, social media templates, and more.
increase visual interest
style guide
Once you have your logos, type, and colors, it is important to follow brand guidelines to ensure the materials are being used to their full potential. Style guides also provide instructions for other professionals, such as marketers, web designers, and printers. A brand guide makes it easy to show up consistently to your audience and build trust.
how to be consistent
website design
We will utilize strategic web design techniques that can increase traffic, increase engagement, and by result, can make a huge impact on your revenue. Websites do more than collect emails and collect dust - from navigation to load time, small details can make or break your customer's experience, while having a professional online presence can build trust and credibility.
Say goodbye to boring templates. Get a custom site designed for conversion!
02
Starting at $4,000
I'm sure you market your business on multiple platforms as well as in person, but SEO lets your customers come to you. Have you ever googled a business name and still couldn't find it? That's bad SEO. If you had more inquiries coming through your website that you didn't have to spend time or money on marketing, what could that save you?
search engine optimization
call to action
You want people coming to your website for a reason, right? Whether its to book a call, buy a product, or sign up for your newsletter, you need to make sure your visitors are directed to the appropriate action seamlessly.
How will you grow your email following if no one knows how to sign up?
the reason for the site!
seo
strategic design
Surfing the web is an emotional experience. Luckily, human psychology can be designed for. Using tools to catch the eye, keep readers interested, and funnel them to your "call to action" all make for a more strategic website design. Strategy is the map to results, after all! Without it, you might get lost in an array of clashing colors and layouts.
to increase conversion
after care
Websites are like house plants and need continued attention; some more than others. I will set you up with instructions and guides to make changes and care for your website following its completion. We may also decide to continue our contract with a continuing care package, depending on the needs of your business and your site.
assistance post-launch
print + packaging
— Business cards, thank you cards
— Box, bag, or can design (any packaging, really)
— Product labels, tags, and other accompanying materials
— Posters or banners
— Print ads (or virtual)
— Pattern design (Good for using as tissue paper, wallpaper, etc)
We can include these within your branding package as well as add them on after you have established your professional brand identity. pricing varies by project.
03
This can be a separate service from branding if you already have an approved brand identity system in place.
prices vary
brand critique
— You know basic design principles
— Have access to design software and feel comfortable sketching designs
— You plan to revisit your brand in 1-3 years for a larger upgrade.
— Have an iPad and/or quality computer
— Have extra time to learn, experiment
— Want to start out on the right foot with your business with a low budget
This includes a homework assignment, strategy session, recorded feedback, and final notes that you can use to create your own knock-out branding and designs.
04
ONLY $150
for creative business owners to get started by designing their own brand with guidance. A good fit for you if:
I am so glad you are interested in elevating your business and i will get back to you shortly!
Thank you!
