meet the mind behind the brand design!

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I'm a lifelong art & science nerd with a passion for making things look good and helping others grow their businesses.

After studying graphic design, biology education, and graduating with a degree in Fine Art, I started my own online shop, selling hand made pottery & jewelry. The experience selling goods & creating my own brand lead me to help other businesses expand their brands, & eventually I chose to become a full time brand designer!

I worked as a bartender & barista for years & especially love branding in the beverage world. If that's you, we should talk!

it's me, emma!

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I love warm weather and sunshine. Honestly, the hotter the better. I thought I'd be happy if I never saw rain again.

But one summer, I worked my a** off in Zion National Park, the most beautiful place I have ever lived. And while I loved the sunshine, warm sandstone, and swimming in the river, I was also blown away by how beautiful the rain was.

It brought energy and life to the desert, and whenever we were lucky enough to get a downpour, we danced in it.

Just as we need sunshine, we also need rain, and we can embrace the balance between the two!

why desert rain?

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My design style is versatile & I work with many different kinds of clients! I like work with socially conscious & sustainable businesses who respect the design process.

I love working with beverage companies, bars, restaurants, & coffee shops. I worked in the service industry for 10+ years & I use understanding of that space & attention to detail to elevate every step of the customer experience. 

I also love working on can, cup, & packaging design. When I worked as a ceramicist, my favorite park of functional design was how to get people to interact with objects in a new & interesting way.

who do i work with?

I value people trying their best, being kind, & respecting one another.

I celebrate diversity, equality, equity, & the journey to continually be improving ourselves.

I believe in second chances, forgiveness, & working toward a better future. 

I do not tolerate any form of discrimination, hate speech, or harassment from my clients, or potential clients, toward any other human being. 

I expect my clients to value their employees, contractors, customers, community, and the planet. 

brand values

packaging design

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website design

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BRAND design

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Brand Strategy can help you build your business from the ground up, including developing your brand voice, target audience, mission statement and values, as well as a full logo suite, color palette, and typeface pairings. To strengthen your brand's cohesiveness, we can later work on web design together and implement all of our new brand features online and/or dive into packaging and product labels! We can also work together on website and packaging design if you already have an established brand.

how we can work together

If it looks like a good fit, we can schedule a call to go more in depth about objectives, timeline, and project pricing.

have a discovery call

Tell me more about your brand, your goals, and what services you are hoping to work together on.

shoot me an email!

When you've accepted the proposal, we will both sign the design agreement and I will invite you to join my client portal on Notion where you will complete the questionnaire!

onboarding

then it is on to the design process!

Custom assets

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visual identity

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brand direction

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After all aspects of the brand identity are signed off on, we move forward to any extra assets which could include business cards, product packaging, illustrations, and templates.

The first step is brand direction. I will take your answers from the questionnaire, analyze your audience, and create a visual reference for style, personality, and color palette for your review. 

The next step is creating the logo suite. I present one refined identity concept that matches the agreed upon direction. This includes the primary logo & multiple other logo variations that fit different spaces & contexts.

ready to level up your branding?

I am so glad you are interested in elevating your business and i will get back to you shortly!

thank you!