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let's get this magical brand festival ready!
The direction
The goal
Expand this unicorn accessories brand & develop its story/values to connect with young girls as well as adults who embrace their imagination.
Tell a story of wonder & magic
Expand the brand to encompass many different kinds of products
Develop a professional brand identity to prepare print materials for the Unicorn Festival
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mystical fairytale playful empowerinG
The arch is a soft and beautiful shape which gives it a story book like frame to jump out of. The overlapping of the horn and hooves gives dimension to the otherwise flat design.
Sparkles in the background feel glittery & girly and also give a feeling of stars shining in the night sky.
The playful font references children's books through a more sophisticated lens. The ears and horn on the 'o' resemble the signature headbands Unicorn Mamas makes.
The unicorn is the main focus, in the process of jumping up, providing motion in the design, a sense of power, and inspiration.
A variety of shapes, sizes, and colors make sure you are represented at your best in every setting. Custom optimized logos for circular spaces, horizontal banners, different colored backgrounds, and small spaces are essential.
Working with Desert Rain Design was an absolute dream. My daughters and I began this adventure a few years ago. Our family and friends have supported us from doing at home mommy-daughter crafts to selling products that brings smiles and joy to little girls that still believe in magic of unicorns.
I reached out to Desert Rain Design at the beginning of the year with a very basic plan and was amazed at how this process evolved. Not having a clue what we were getting ourselves into, Emma was patient and generous in explaining everything to us in detail. Emma went above and beyond in order to create our brand. We started with a basic idea that transported us into a magical unicorn fairytale. Emma was amazing asking for the girls’ feedback on the project and meeting their requests. We are so happy with the result. The girls are so happy to have their own brand and a logo that expresses their fun-loving magical personalities. We cannot wait to continue this fairytale with Desert Rain Design.