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"i'm looking for a cohesive identity"
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Now on to the visual identity...
The Brand
Sol Crafted Goods is a clothing & apparel brand thatcelebrates the sun & the life it brings to the land & the cyanotypeprocess. Each design is unique & hand crafted to touch the soul. It draws inspiration from contrasting environments, where the ocean meets the desert.
Earthy & warm Resonates with surfer culture & desert vibes
Floral imagery that reflects the medium
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The negative space of the "o" is a cactus to represent the owner's ties to the desert and warm weather
The outer circle represents the sun and the role its rays play in developing the cyanotype goods
The little sun rays move inward to accent the smaller words in the logo and fill the negative space.
The hand drawn southwestern font ties in the handmade nature of the apparel and dying techniques of Sol Crafted Goods
A variety of shapes, sizes, and colors make sure you are represented at your best in every setting. The suns rays and sun icon evolve with the logo to feel cohesive and be adaptable to any setting.
