menu
"it was time to invest in a new brand identity!"
The NEW direction
The goal
To debut a new polished and professional brand identity with a clear direction and audience.
Inspire a feeling of calm & beauty
Depict expansive starry skies and native grasses
Appeal to a soft, introspective audience
Market higher quality materials and jewelry
01
02
Blue sky - warmth - peaceful - playful - Romantic
The oval is a soft and beautiful shape which I chose to convey a vintage stamp/crest/frame feeling.
We kept the scattered stars from the original logo and added some swaying grasses, which bring movement & dimension
The secondary font was chosen to portray vintage fonts found in book type and old, romantic letters. (The nostalgia for a time before e-mail is real).
The main font is elegant, fun, and sophisticated while remaining playful. I customized the ''e" for the logo so that it was more organic and flowy.
