It’s official, my new addiction is hiring brand photographers for branded photoshoots!
A great brand may starts with a foundation of strategy, a clear direction, and of course, beautiful graphics, colors and typography. But brand photography also plays a huge part in reaching your target audience, and more importantly, closing the sale.
In my brand strategy process, we talk about things like your brand voice, mission, values, in addition to the colors and logos. ALL of these things can also help direct your brand photography process, making it easier to choose a location, what to wear, what time of day to shoot, any props to bring, etc.
For example, when I rebranded Desert Rain Design to connect more with beverage businesses, I changed my logo to a coup glass with a “Desert Rain” cocktail. I also chose bolder and more hand drawn style type that was approachable and fun.
I took my new color palette of greens and browns and chose to shoot in a local mezcal bar to appeal to other bar and restaurant owners. Plus, it is just beautiful inside The Camino! My photographer was @imagesbyadriannallc (who is amazing!) and I couldn’t be more stoked about how everything came out!
By pouring a high attention to detail into your brand photos, you can:
1. Build trust and credibility
2. Reinforce your mission & values
3. Connect to your target audience
4. Help turn web traffic into sales
5. Prove your expertise
6. Show off quality products
…And so much more!
I recently had a photoshoot with @kclostetter (who took this incredible cover photo) as part of the @rockymountainwbc Women In Business Series! The Rocky Mountain Women’s Business Center also interviewed me (on camera!) and I can’t wait to share more about my story with you all!
Having quality brand photos and portraits have not only helped me feel powerful and confident, they have also saved me so much time in looking for content to post and in making my website and IG grid look better. Having good background images that make your content more legible can help you convert!
I have also been loving photos by @yeticorn_ and @saturdaynightphoto. Wherever you live, find someone who matches your brand’s style and photography direction and inquire with a brand photographer today!
🥂Cheers to developing your brand and your brand photography!
