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art & drinking together? sign me up!
The direction phase
The business
Paint and Pour is a arts and crafts cocktail bar and wine lounge inspired by New York art studios. It is a place where people gather to have fun and let their creativity flow! The target audience is 21-35 year old women and non-binary people in the city.
Bright & bold colors
Abstract organic shapes
Feminine & inviting
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create the visual identity!
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The text is wavy and bold, references the fluidity of painting loose brushstrokes. The icon logo is of a cocktail jigger and a glass of wine, wobbly and off-center, embracing imperfections! Notice how there are logos created to fit a variety of sizes and layouts.
